You love your craft (work), you love what your brain and hard work can produce.
It is important to love your work, but when producing work in exchange for money it is also important to love your clients.
The real value of work, for example, from a software developer is when you see your work solving a problem for the client (user). Don’t try to push the solution you built on the client. Instead, try to listen to the client and solve their problems, right in the context where and how they are facing it.
Your client might not necessarily be able to express their problems in the right way. That’s when your conversational, social and analytical skills can be of profound use.
Technology, and all other forms of work, evolved to solve problems for mankind, and not to showcase an individual’s skill of the craft.
If your craft is not a source of income, fair enough, just love your craft.
For all others… Love your craft and love your client. But, always love your clients more than your craft not the other way around.