Are you building an amazing product and think that people will beat a path to your door? Take a step back and consider this:
Most basic problems related to human needs have been solved. The problems that remain, are too complicated. And there are dozens of independent research projects happening simultaneously to solve them.
If you expect the middleman, the salesman, or the retailer to find quality time and energy to promote your “new common product,” think again: he or she might not do so, even if you offer a huge percentage cut.
And, if you expect your customers or clients to give your new product lots of attention because you worked really hard at it—you might be totally wrong.
Customer attention and trust are of immense value today. Not because every customer is valuable, but because there is a severe deficit of customer attention.
Customers today are exposed to tons of products and information, so much so that they choose to completely ignore even an amazing product.
So, your first step to building a masterpiece product is to find the difficult answers to two simple questions:
- What will attract customer attention?
- What will gain customer trust?
Your amazing product, without clear answers to these questions, is just a masterpiece only you know and care about.