To succeed today you don’t need to be a genius. All you need to know is how to weave the different available threads together. This could mean:
. . . Combining one person’s expertise with another.
. . . Taking what is good in one corner of the world and bringing it to a society that has never experienced it.
For example, you could set up small live cooking classes in a grocery store in an under-served area.
To be successful, weave threads that create a “thing” that is useful. Usefulness in short, means relieving a specific pain for a specific segment of people.
To succeed. . . observe what pain/problem people have in your surroundings and then entwine existing threads to solve that pain/problem. You don’t need to be a genius, but rather an observant and a weaver.