Trust is the most important factor in building foundations for long-term business relationships. However, establishing trust the conventional way is a slow process.
In our fast, faster, and fastest business world, some significant questions are:
. . . Can we find unconventional ways to build trust faster?
. . . Are there “shortcuts” to building trust?
. . . If so, can foundations for long-term business relationships be built with “unconventional trust shortcuts”?
One shortcut to quickly building trust is to keep repeatedly, consistently, and continually saying (communicating) what you do. And, then persistently keep doing what you keep saying.
If you build business websites, for example, then keep saying that on all available channels/platforms, and then keep building business websites.
Another way to quickly build trust is by making many “small” promises and then over-delivering on each of them, in quick succession.
A third way is to preemptively deliver value up front, even before you commit to a business relationship.
If you’re still asking whether there are shortcuts to building trust, the answer is an affirmative “yes.” The problem, however, is that knowing these shortcuts is easy: actually doing them takes pain and hard work.