In business, when profits increase, you can easily get trapped into investing solely in existing products/services . . . compared with investing in “translucent” areas that may yield a long-term impact.
Translucent areas include departments and business functions that don’t have immediate or have less-visible impact on generating more revenue.
What’s important to understand is money’s use, juxtaposed over the course of time.
When you have more time (apart from the time required to do the actual work), you can afford to invest in deeper thought processes that can build a more purposeful business.
The available money can be used to spread the word about the purpose of the business, rather than just on advertisements about the business’s products or services.
While ads are a good way to highlight a product’s features and benefits, sharing the business’s core purpose and mission will help grow the business in the longer term. In other words, showing that you’re not just a product/service company, but rather a business with a purpose.
Today, a better investment than monetary RoI (which companies have been practicing for a century now) is “meaningful RoI.” This RoI will result in larger returns in terms of the “purpose” of the business.