Two kinds of businesses operate in this world:
The first works with its customers and other businesses to genuinely solve their problems.
The other sells average stuff to people and businesses by artificially instigating a feeling of want.
For the latter kind, it is time to narrow the gap—or be outmoded.
Be genuinely grateful to the people you do business with. They are the ones that make it possible for you to make a living in a satisfying way. And, you should take every opportunity to tell them you will give your very best as much as you possibly can.
That’s an unpretentious narrative that helps mold a business’s behavior to become more spirited, empathetic, and patron-focused.