Chase What’s Not Going to Work

When you want to do something totally new, the first question you’re going to ask is whether it will work.

We always feel that way when we’re scared.

We then try to validate the possible outcomes of our work (before we even start doing any real work). We search the Internet, talk to friends and colleagues, or post questions online to seek advice. We actively do all this because our mind seeks validity and security.

We want someone to tell us that it will work out.

Many would call this research. But, this is actually just a way for the brain to hide in the bush from its fear of failing. You hide till the idea of that new thing wears out, and you continue with your routine life again.

Next time you want to do something totally new, tell yourself, “This is not going to work. But, let me put in the work and see how I fail.”

Write down a list of JTBDs (jobs to be done) for getting that new thing done.

Stop seeking validity. Do the work and find out for yourself. Unless the new endeavor puts your life at risk (or risks too much money, or compromises any meaningful relationships), you really have little to lose. Instead, you have the opportunity for much learning, and, if possible, a chance at success.

Chase what’s not going to work.